Challenges of a DIY Marketing Approach

In a recent opens in a new windowblog post, we explored how to identify if your current marketing strategy is meeting your needs. Today’s discussion, however, centers on the challenges small business owners face when managing their own marketing programs.

Without a doubt, recent opens in a new windowannouncements regarding changes to consumer data protection and privacy standards, the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), as well as Americans with Disabilities Act (ADA) opens in a new windownews have created legal landmines for businesses of all sizes. Find yourself in non-compliance and the risk of huge fines clearly exists regardless of how small or big your company is.

We don’t want the marketing equivalent of sticking a fork in an outlet. Proper planning and opens in a new windowfirst-hand experience avoid problems that would occur otherwise, saving time and money in the long run.

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How do you find free time to manage each aspect of your marketing program?

Furthermore, working to promote your brand usually requires balancing many responsibilities and tasks on any given day. Posting on multiple social media channels, handling reputation management issues, maintaining an engaging web presence, developing business relationships and the previously-mentioned legal issues can be overwhelming for one person.

And that’s just marketing. We haven’t even discussed your responsibilities as Human Resources Director and QuickBooks wizard.

Therefore, a partner with the right experience allows you the ability to maximize efforts on what matters most to you.

Let’s take a step back together and objectively assess what is and isn’t working for you.

SD Pros brings an unsurpassed passion for truly understanding your brand and the unique ability to work seamlessly in partnership with your current marketing structure.

S.D. Professionals, LLCBringing Life To Imagination®

S.D. Professionals, LLC - Bringing Life To Imagination