Analytics Reveal Your ROI
Make your advertising dollars make sense
Another advantage to using Social Media Marketing is that everything you do is 100% verifiable. With traditional marketing and advertising, you might spend hundreds – if not thousands! – of dollars marketing with magazines, newspapers, radio and TV stations, and direct mailings and each will (hopefully) tell you about their viewership and how many people will hear and see your message. But can you really ever know for sure how many truly saw it? Of course not! It’s impossible to know exactly how many people tune in and hear your ad during a radio or TV broadcast, while magazines and newspapers can only measure how many issues they print and sell.
Our Social Media Marketing offers an Analytics engine like no other form of marketing. For your social network, we can access numbers to show page interaction, content shares, page views, a demographic and geographic breakdown of your fans, and so much more! Not to mention, we can also hook up your website with an Analytics feature that tells you how people got to your page: typed it in directly, found you via search engine, clicked on a link, or other means.
NEED A REAL LIFE EXAMPLE?
- OK, let’s say you share something on your social networks (It could be anything – simple text, a photo or video, a special offer, whatever you want).
- Initially, only the people that Like or Follow your brand will see the message.
- Next thing you know, one of your fans share your content with their friends.
- That “Friend of a Fan” becomes a consumer of your product or service.
The beauty of Analytics is that we can follow that entire path to point of sale and allow you to see the success of your marketing investment. So before you waste another penny on tired, traditional marketing, give SD Professionals a call and let us show you how to get more return for your investment with social networking.