Is your grocery money buying the next American president?
The 2016 Presidential election is full of unknowns; however Americans can hold the knowledge of political contributions in the palm of their hands today. BuyPartisan is a new smartphone app which allows the user to scan any product with a bar code and immediately see the company’s political spending.
Increasingly, more companies are becoming transparent about their supply chain partners, views on religion and their employee satisfaction ratings. Now with BuyPartisan consumers can see which political parties are supported by brands and products. Simply scan a product and instantly get easy-to-read results showing political contributions divided into percentages for Republican, Democrat and Others. Additionally, the app breaks down the overall average into Contributor Categories including Board of Directors, CEO, PAC’s and Employees.
Some might question if people are willing/ready to base their purchasing decision on how much or little a product’s maker supports a certain political party. The app creator, Matthew Colbert believes people will appreciate having access to this type of information while standing in a grocery aisle. The BuyPartisan tagline states, “Wouldn’t it be great if you could spend how you believed?” That’s the message Colbert is hoping to share with his company Spend Consciously and the BuyPartisan app.
According to the Washington Post, the app bases its results on data from the Center for Responsive Politics, the Sunlight Foundation and the National Institute on Money in State Politics.