MailChimp – The evolution of sending newsletters
Low cost, High Deliverability, Extremely Easy To Use, Beautiful Design
It’s fun sometimes to look back at where Homo sapiens came from and how far we’ve come. In that journey toward the future, we’ve said goodbye to many items we never thought we could live without, like giant canine teeth and corsets. Others have hung on despite incredible odds, like tonsils and bamboo back scratchers.
Instead of dropping into nonexistence in the way of 8-track tapes and rotary dial phones, newsletters have refused to quit. Not only that – they have changed right along with us, as if to say, “Hey! Look what else I can do!” like a chimp playing the cymbals, the tambourine and a bass drum all at the same time.
With the advent of the PC came the revelation, “Eureka!,” that we could reach potential customers through the World Wide Web, free of postage charges. The problem was, we were still delivering flat content in a dynamic world. Most of those early newsletters would never make it into a newsletter museum, much less an inbox, because they were so sleepinducing they went straight to virtual trash cans all over the world. (To this day, virtual landfills are overflowing with boring newsletters and city officials are confounded with what to do with them.)The first newsletter reportedly made its appearance in 1538. But since most of you will never admit to being old enough to recall that far back, we can jump to the 1960s, when colored paper newsletters routinely fluttered through the air carrying diverse messages of protestations of war and music festival announcements. The people came and got them. There was no such thing as a newsletter being delivered to the door.
Then, what did appear to our wandering eye, but that chimp again. Only this time, he’s the one with the creative ideas and the methods to deliver dynamic, useful newsletter content to readers in an engaging, interesting way. All we have to do is take his furry hand and let MailChimp lead the way this time. Right now. Reach out and take his hand.