Looking For A Lady With Fangs And A Moustache
THE PROJECT
SD Professionals was engaged by our film distribution partner, Abramorama, to create what we call an audience engineering plan for “Looking For A Lady With Fangs And A Moustache,” the latest film by award-winning director Khyentse Norbu. Audience engineering is the art and science of using digital marketing tools and strategies to quickly and efficiently build an audience of potential consumers. The work was all done in support of a CUSTOM premiere at The Rubin, a museum dedicated to the collection, display, and preservation of the art and cultures of the Himalayas, plus a secondary nationwide release via Watch Now @ Home Cinema Release.
This particular film had global appeal since it was based on concepts of Buddhism, one of the largest religions in the world. So how to creatively engage the audience? It’s important to note that in terms of online marketing, we were starting from scratch. The film needed both an awareness and a conversion campaign.
THE WORK
WEBSITE
Sometimes simple is better, and for this site we used Squarespace to build it. Just because it's simple doesn’t mean it’s not effective. Speed of the build was key; we needed to ramp up quickly and Squarespace allowed us to do that.
Visually, the film itself was stunning, so we needed to create a website that was also stunning. The graphics, typography and interactive elements all needed to be incredible.
- Full Motion Header
- Social Kit
- MailChimp Integration
- Press Kit
- SEO
PAID MARKETING
Google Ads, Facebook and Instagram Ads, pixel placement, YouTube ads and audience building through data-driven touchpoints were all implemented for this project and are all must-haves when it comes to your film’s marketing strategy.
- Canvas Ads
- Social Ads
- Geo Ads
- Video Ads
- Data Work
SOCIAL & COPYWRITING
With Menachem Begin as the film’s subject matter, our creative team had lots of riveting storytelling opportunities. Staying focused on the film’s release date and surrounding assets helped keep focus on sharing a clear and concise message to exponentially expand on the film’s social reach.
- Organic Social
- Paid Social
- Web Copy
