NQC Music Awards – Trending Topic On Twitter
NQC Music Awards Make Social Media History
SD Professionals’ Client Trends On Twitter
In preparation for the first ever NQC Music Awards set to take place during the National Quartet Convention 2012 in Louisville, Kentucky, SD Professionals was brought onboard to help give the NQC a new, fresh look on the web and to help build their social networking presence.
For months, we worked closely with the NQC to build the social media promotion, which was a success from the beginning.
This past weekend, our social media guru Josh French, assigned to the NQC account, headed to Kentucky with his iPhone and laptop in hand ready to post, tweet, and retweet! As the event progressed, the momentum continued to build and build and so did their social media fanbase.
Then, on Friday the time had come to see if all the hard work would pay off. It was time for the first ever NQC Music Awards. Josh had been tweeting and posting throughout the entire NQC event, making sure to include as many participating artist as he possibly could. As the awards show got underway, Josh tweeted live and continued tweeting live for the entire event.
So what’s the big deal?
During the event, for the first time in the history of this musical genre, NQC Music Awards became a trending topic on Twitter! As Josh continued to tweet, the artists themselves would tweet and retweet to their fan base and their fan base to their friends and so on until the NQC Music Awards climbed its way from unknown to one of the top trending topics on Twitter out of literally millions of topics.
Many asked how much advertising dollars were spent on Twitter to make that happen. The answer? Zero. That’s right, not one penny. The topic trended because the gospel music fans made it trend. By the power of sheer numbers, the first ever NQC Music Awards trended in front of an audience of over 200 million.
So to Josh, we say congratulations on a job well done. To all of the wonderful fans and talented groups and individuals who helped tweet, retweet, and repeat, we say thank you for making it happen. To all of the folks at the NQC, we say thanks for letting us be part of gospel music history and we can’t wait to do it again next year!