Social News: Customer Opinion Now Louder Online
Owners Using Technology to Boost Satisfaction
Online surveys and social tools creating conversation
When it comes to new technology, especially online technology, many businesses are slow to embrace new forms of communication, while others using these tools to successfully drive new business while improving products and services. For example, Happy Goat – a San Francisco based company specializing in caramel – went straight to their online social audience for tips to improve their product.
Using online surveys, Happy Goat was able to touch base with clients for tips to see what they were looking for in the perfect caramel treat. By using online surveys rather than hiring a consulting firm, the small business saved thousands of dollars while contributing to a growing industry.
The industry of online surveys has drastically grown, reporting north of $2.4 billion in 2011. With such competition in place, the online survey product just keeps getting better by providing more usable, trustworthy data than before. At the top of their game currently is: SurveyGizmo (the SD Professionals choice), SurveyMonkey, Qualtrics, and Google Consumer Surveys. Of course there are others, but we are most familiar with these four.
As businesses collect helpful data to improve or maintain their products, some are going a step further to keep the conversation going. Bonobos, an online men’s clothing company, took to surveys and social networks looking for the right design for their consumers. Using customer dialogue as a means of growth, the company got great insight for designing fits, colors, and even descriptions of products. Bonobos continues to be active on social media urging their customers to share photos and opinions while rewarding them with exclusive offers and helpful style guides. And for a while, you can even share your Bonobos story for a chance to be featured in a marketing campaign and win great prizes.
Online surveys and social media tools are easy to use, provide quick results, and are extremely inexpensive. Finding the right product can be a bit daunting, especially with so many options. That’s where we come in. The team here at SD Professionals can facilitate the process by recommending options we’ve tested and approved. Even better, we can guide you through how to use these strategies to your advantage by creating great content for your business, sharing your content with a demographically targeted audience, and by engaging your audience. After all, an audience interacting with you is more likely to purchase a product or service. It’s great to have the latest and greatest tools, but it’s even better to have a trusted local company to hold your hand along the way.
Want to know more about what SD Professionals Social Media Marketing can do for you? Call us today to schedule a free no-strings consultation.